Ghosted Your Email List? Here’s How to Come Back Without the Awkwardness

So you haven’t emailed your list in a while...
Maybe a few weeks.
Maybe a few months.
Maybe you don’t even remember the last email you sent. 😬

First of all—you’re not alone.
This is one of the most common email marketing “oops” moments ever.

Whether life got busy, your offer changed, or you just couldn’t figure out what to say, the good news is this:

→ It’s never too late to restart your list.

And the best part? You don’t need to over-explain, apologize forever, or start from scratch.

What Should I Say to My Email List After Ghosting Them?

Here’s what most people Google:
“What do I say to my list after not emailing for months?”

The answer:
→ Keep it short, human, and focused on what’s next—not what went wrong.

You don’t need a dramatic comeback story. Just something simple like:

“Hey, it’s been a while. I’m back in your inbox with something helpful…”
“You signed up for [insert offer/value], and I want to make sure I deliver…”
“I’ve got a quick tip for you today—plus a new way to work together…”

👉 Acknowledge the gap
👉 Reintroduce your value
👉 Invite them to stay (or unsubscribe)
👉 Share something helpful right away

What If They Unsubscribe?

They might. And that’s okay.

If someone unsubscribes, they’re simply saying, “this isn’t for me right now.” And this will happen every time you send out an email. If your list is older or you haven’t send an email in a while, you will see more unsubscribes and that’s totally okay.
And honestly? A cleaner list is a stronger list.

→ Focus on the people who stay.
They’re the ones who are still interested, still paying attention, and still potential clients or customers.

Want to Skip the Writing Stress? Use This Free Comeback Email Template

We created a Canva-based re-engagement email template that’s short, warm, and ready to personalize.

→ You can tweak the text, add your offer, and drop it into Flodesk, Mailchimp, Kajabi, or wherever you send your emails.

No opt-in. No pressure. Just a quick, helpful tool to make the comeback easy.

How to Keep the Momentum Going (So You Don’t Ghost Again)

You sent the comeback email—amazing! 🎉

Now what?

→ Don’t stop there.
The biggest mistake people make is ghosting again after the re-engagement email.

That’s why we created Your Inbox Team—a weekly email template membership that helps you stay consistent without burning out.

When you join, you get: → A new email template every week (fully customizable)
→ Matching Canva visuals to stay on-brand and scroll-stopping
→ A system that takes the guesswork and writing fatigue out of email

It’s everything you need to actually follow through—without overthinking what to say or when to send it.

TL;DR: How to Restart Your Email List Without the Stress

→ Acknowledge the gap, but keep it short and friendly
→ Send a helpful, low-pressure re-intro email
→ Don’t stress unsubscribes—they’re natural and healthy
→ Use our free Canva comeback email if you’re stuck
→ Stay consistent with Your Inbox Team, where your next email is already halfway written

As a reminder:

“You don’t need a big email list to see impact. But you do need to email them!” - Manu, founder of Your Social Team and Your Inbox Team.